In recent years, more and more has been said about ecology. If we want our future to be bright, we must act in a deliberate manner. That is why we decided to subscribe to the Serene Future declaration.
Those who know us know that from the very beginning of the company’s existence, we put care for the natural environment very high. As part of the development of the Logistech Green Investments project, by 2025, we will launch test routes for electric trucks between logistics nodes in the following regions: Warsaw – Berlin (600 km), Stuttgart-Berlin (650 km), Stuttgart – Zurich (250 km) and Stuttgart – Innsbruck (350 km). km). These are very specific actions, firmly rooted in the Serene Future declaration.
A GOOD FUTURE, OR …?
The document that we signed is something more than just another set of rules that companies should follow in order to be “eco”. It is rather a declaration of thinking about the natural environment and conducting business awareness.
Awareness is the key word and name of the first of the four pillars of Serene Future. We have to understand that we are part of nature and we influence it, and it influences us. We have the impression that the record temperatures outside the windows of Europeans mean that more and more of us are starting to treat the needs of the natural environment with due seriousness. Noticing global trends allows you to properly adjust your business to them. But that brings us to clarity – that is, the second pillar of the declaration.
In this case, however, as well as clarity, simply the word honesty would fit. Serene Future is not about use interest in ecology to promote your company, but about honestly analyzing the impact of our activities on the environment, the impact of the environment on our business and finding solutions that will allow both to achieve maximum benefits. “The Power of Nature will help achieve any goal that will not conflict with its laws”, the document says, which leads us to the next pillar of the Serene Future.
We are aware that one of the most important concepts in both theory and practice of business is profit maximization. The declaration we signed does not escape this. In the benefits section, we indicate that nature is not a barrier to earning money. The point is, however, to include environmental costs in our calculation. Approaching the subject in a practical way – we know that CO2 emitted by our cars harms nature. That is why we reduce empty mileage, optimize transports, replace cars with new ones, and finally, prepare to introduce regular routes carried out by electric vehicles. It all costs money, but each time we do it, it turns out that the benefits from it are clearly greater than the expenses incurred.
However, introducing such changes requires the right energy – the last, but certainly not the least important pillar of Serene Future. Seeking synergy with nature releases new energy. New energy understood both in a very down-to-earth (using renewable energy, replacing fossil fuel combustion with ecological solutions) and metaphorical (energy of people and organizations that make us decide to look for a new way out instead of repeating the usual patterns).
This is why we decided to join the Serene Future declaration. Importantly, each of you can do it (both companies and individuals). The full content of this short document can be found here, and if you would like to join the program or learn more about it, please contact sf@logistech.pl.
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